5 ways Google is leading … and Apple is trailing
The tech press, financial analysts, and the Apple Faithful are all eagerly anticipating Apple’s September 9th media event.
Expectations are running high as Apple prepares to announce it’s 8th-generation iPhone, alongside a wearable and services that aggregate health data and manage connected homes. (Check out our lengthy roundup of all the rumors and tidbits we’re hearing leading up to the iPhone 6 launch.)
Apple, it seems, is leading us all into the future.
And there’s good reason to believe that. With the debut of the iPhone in 2007 Apple launched the mobile revolution that we all enjoy today. 2010’s iPad saw a re-invention of the tablet, the end of the netbook, and the beginning of what’s been rightfully referred to as the Post PC Age – another massive paradigm shift lead by Apple.
But since then, Apple’s done anything but lead.
Today’s mobile tech landscape looks very different from 2007. Larger phones and smallish tablets have been in vogue for some time. Computerized watches and fitness trackers exist in a crowded market. In fact, for the last 18-24 months, every tech trend we mention here has been invented or re-invented by another Silicon Valley giant — Google.
Unless we anticipate a magnificent leapfrog in the usability of these established and growing technology sectors, Apple’s September 9 event will be seen by many as little more than an extremely well-marketed exercise in catch-up…